CategoryAffiliate Marketing

When to Stop Increasing Daily Ad spend – Facebook Advanced Tips

So recently i saw some people asking if increasing adspend in FB to scale campaigns will have a negative impact on CPC or the overall performance.

I will share with you the method that works for me.

Let’s say you have targets under one adset that gives you around 2 million audience. It doesn’t mean that all 2 million are active on FB all the time every single day. So let’s assume 30-40% of them (from this audience) are active every day on FB.

That brings down the audience to 800000 (40%). Meaning you have access to 800000 people every day in your niche. Just because your campaign is getting good ROI, if you blindly increase your adpend you will end up burning your money pretty soon.

Now my challenge is finding the sweet-spot. Meaning.. how much i can increase my daily adspend and still get a desired ROI consistently.

If i’m spending $50 per day with – 5% CTR – $0.15 CPC – 100% ROI – Consistently,
I will now increase my daily spend slowly up to $100 and check if it is affecting my CTR – CPC and ROI. I will gradually keep increasing until I have a negative effect on my above mentioned metrics.

When i spend more than $250 if FB is charging me more CPC or CTR drops (If you want to speed things up and you are OK with a 30% ROI it’s a different case), I will consider $250 as my sweet spot for this campaign.

Scenario #1

Now Let’s assume you have a budget of $50/day for this campaign and you are reaching 7000 people

with a CTR of 5% you are getting around 350 clicks

with a CPC around – 0.15

You are making a profit – $100 (ROI 100%)

 
Scenario #2

Adspend: $250/day – 5 times more reach

CTR: 4-5%

CPC: $0.15-$0.20

ROI: 50-100%

 
Scenario #3

Adspend: $275/day

CTR: 3-4%

CPC: $0.21-$0.30

ROI: 30-50%

 

So which one will you choose?

Affiliate Marketing Hard On

When finding a new opportunity or a new campaign idea gets you an affiliate marketing hard on..whether you are gonna see imaginary success and jerkoff or take actions and fuck the shit out of it makes all the difference.

Theory vs Action

When you choose to work on a project, ask yourself, “how likely are you to be successful!?” Of course you will be 50-80% sure the project will be a success. That’s why you chose it in the first place. But that’s just based on your theory.

Now..ask yourself the same question based on your actions. If you are still 50-80% sure..that’s solid.

Success based on theory worth far too less compared to success based on actions.

#teespringcampaigns #hyperactive #superhigh

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